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PSDB's Sao Paulo wing, the first shot in the battle to succeed Mr Cardoso in 2002.
ECONOMIST: Crossed lines in Brazil
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The PSDB's Geraldo Alckmin, who lost the previous presidential election to Lula, should romp home as its governor.
ECONOMIST: Brazil's next government
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PSDB, which under Mr Cardoso laid the foundations of economic stability and a stronger democracy in the 1990s.
ECONOMIST: Brazil: Lazy, hazy days for lucky Lula | The
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The PSDB also hopes to woo the 20m Brazilians who voted for a third candidate, Marina Silva of the Green Party.
ECONOMIST: Brazil's presidential election
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Meanwhile the PSDB's grandees will swing big states to Mr Serra, where they will be joined by most of Ms Silva's voters.
ECONOMIST: Brazil's presidential election
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That voters who turned away from Ms Rousseff chose Ms Silva is bad news for Mr Serra's centrist Party of Brazilian Social Democracy (PSDB).
ECONOMIST: Brazil's presidential election
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In 2006 he beat the PSDB's Geraldo Alckmin, in part by portraying him as pro-privatisation (which is almost as unpopular in Brazil as being pro-choice).
ECONOMIST: Brazil's presidential election
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Few PSDB candidates mentioned him in their campaigns for Congress or governorships, on the basis that reminding voters of links with the weaker presidential contender would be damaging.
ECONOMIST: Brazil's presidential election
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Meanwhile, in Rio Grande do Sul, the southernmost state, an alleged overpricing scam involving the state bank may harm the re-election bid of Yeda Crusius, its PSDB governor.
ECONOMIST: Brazil's next government
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PSDB's official coalition partner.
ECONOMIST: Brazil