In a free society, which implies a free market, businesses survive only by providingservices of greater value than the resources they use in production.
That's always been part of what makes the marketplace work, is if you have smart regulations in place, that means the people who are providing good value, good products, good services, those businesses are going to succeed.
Finestrella is striving to change the landscape of telecommunication services in Mexico by providing affordable, high-value postpaid mobile telephone service to the large unbanked population in Mexico.
But while their rationales might be different, both companies are providing more value to their users by focusing on differentiation via software and services rather than trying to make over user interfaces.