Placing your cash under a mattress to earn zero interest is a worse idea, so are there any other options providing a safe way to maintain purchasing power?

FORBES: How Do You Preserve Your Money?

Which means King of Shaves will have a number of loyal customers, all purchasing new blades at regular intervals, providing King of Shaves with steady and predictable cash flow.

FORBES: King of Shaves' New Subscription Based 'Razor And Blades' Strategy

Customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address and zip code when they subscribe.

FORBES: Cond�� Nast jumps first on realistic e-sub pricing

"We have diversified our route network, focused on providing the best product in Upper Class, Premium Economy and Economy, hedged our fuel purchasing and built up a strong cash position, " he added.

BBC: Business travellers boost Virgin

That is what the Bank of England is doing by providing subsidised credit to banks that lend more, what the ECB is set to do when it resumes purchasing sovereign bonds, and what the Fed could do by buying more mortgage-backed securities.

ECONOMIST: Central bankers wonder why success eludes them