Unlike some other industries, where more tangible products are involved, social media is not just about getting new business, it is also about providing added value content and client servicing.

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Akamai makes money delivering Web content for its customers and by providing value added service like dynamic site acceleration and advertising decision solutions.

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By identifying the need for transferability and standardization, while providing a richness of direction and added value for employers.

FORBES: Shredding the MBA Straitjacket

One part of Google is busy creating indexes of online information while at the same time filtering out "spam, " which in this context means Web sites whose only function is to make money off the fact you land on them, without providing any sort of "value-added" information in the process.

FORBES: Digital Tools

"I am delighted that Heathfield Independent Schools and Andrew McCarthy intend to take over the school and are committed to providing first-class, value-for-money independent education, " he added.

BBC: Kings Monkton School in Cardiff to have new owners