Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).

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If you are known as a quality content provider, customers are more likely to click on your brand ads later.

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Users do not need to change the settings - a new search provider can easily be picked at a click for each specific search.

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Take Excite for example: In April 1998, Excite acquired Throw (Click here to read why Excite acquired Throw) for 330, 000 shares, and Classifieds2000, a provider of online classified ads, in exchange for 1.73 million shares.

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