On the plus side, the services can accept reservations at any time, track their customers' behavior to provide personalized services such as identifying regular customers and their preferences for seating, and use direct-marketing techniques to drive business on slow nights, fill cancellations or offer premium seating.

CNN: Online restaurant reservations really do work

And it is from this plateau that we can climb to the next vital stage of public reform, to design and provide truly personalized services, meeting the needs and aspirations of today's generation for choice, quality and opportunity service by service on which to found their lives and livelihoods.

BBC: NEWS | UK | Politics | Full text: Blair on public services

SYNC's new suite of services allows customers the ability to integrate with off-board services and provide a personalized infotainment experience to the driver by utilizing the customer's own phone.

ENGADGET: Sync adds turn-by-turn, traffic reports for some 2010 Fords

The limited functionality of a Facebook Page does not provide a sufficient channel for interesting interactions between consumers and a brand, or personalized access to intriguing offers, deals and services.

FORBES: How Companies Can Make The Most Of Their Facebook Data