Enterprise companies that are seeking a competitive advantage will embrace customer experience management at all its touch points, to provide unique user experiences and offer services at key inflection points based on context.

FORBES: The New Art And Science Of Great Customer Experience

"We intend to leverage our combined resources, management expertise, and established industry relationships to provide the best customer experience in the online wine space, " said Bill Newlands, president and CEO of wine.com, who will serve as CEO of the new company.

BBC: Wine e-tailers merge

In the recent Gartner report Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012 published April 18, 2013 the authors provide insights into why the worldwide CRM market experienced 12% growth in 2012, three times the average of all enterprise software categories.

FORBES: Connect