Their rough-hewn prototype sits in a small room at Trust Automation's headquarters in San Luis Obispo, California, using a water-filled vitamin bottle as a shock absorber. ("It runs like a Corvette on a Pinto engine, " Safreno says, smiling.) The ratty demo reel first shows a 22-second clip of an actor walking on a grassy lawn, past a blurred van, squirting water with a hose, at 24 fps.

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Ghosn listens intently to the formal presentations and then stands up to get a closer look at last-minute design changes on a prototype parked in the center of the room.

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The blurry text on the left edge reads "property of Nokia not for sale, " which suggests it could be a prototype, while the presence of a Family Room live tile implies we're in the presence of Windows Phone 8 -- even if the WP logo is the old kind.

ENGADGET: Resize a Nokia Lumia to juggernaut proportions and it might look something like this

So no surprise to find AMD coveting a cut of that turf too, with this, their new living room PC reference design -- a prototype AMD hopes will be copied by manufacturers to bring AMD's Live!

ENGADGET: AMD unveils living room PC reference design: world squints in wonder