Yes, social business is hard: It requires a deep rethinking of communication protocols internally and externally, and very often a re-alignment of functional teams.

FORBES: Social Business: You're Doing It All Wrong

This includes relevant pacts and protocols, such as the December 2006 Protocol on Management of Information and Communication in the Great Lakes region and its proposal to establish an independent Regional Council of Information and Communication (RICC).

UNESCO: MEDIA SERVICES

However, when such switches are inter-connected the underlying communication protocols can disturb local traffic and more importantly fall-short of scaling this performance to devices connected multiple hops away.

FORBES: Why the Cloud Needs a Network Decongestant