His daily diet routinely consists of Greek yogurt, protein bars, soup, popcorn, cheese and crackers.

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Dougherty's desk drawers are stocked with everything from protein bars to instant soup mix.

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In the main hall, they made their way from booth to booth, chewing on protein bars and stocking up on free samples.

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Other protein launches last year included 55 new hummus products, compared with 33 in the earlier period, and 240 new protein bars, compared with 130 earlier.

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The NYRR day says it distribute more than 32, 000 gallons of energy drink, and 54, 000 finisher recovery bags filled with fruit, bottled water, protein bars and other goodies on marathon day.

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Also affected are Special K Protein Meal Bars, honey almond variety only, in packages of six and eight with a "best if used before" date before February 1, 2010, with UPC codes 3800039778, 3800039935, and 3800039931.

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Other companies are upgrading their facilities to make the 95% whey protein isolate for protein pills and bars.

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