This in turn would lead to a sophisticated carbon "market", and ultimately to billions of dollars in incentives for governments and communities to manage and protect their forests.

BBC: How wars and poverty have saved DR Congo's forests

Aquariums also conduct valuable research into sea otter biology and behavior, which helps better protect sea otter habitat and manage their populations in the wild.

CNN: Oil spill lessons offer hope for sea otters

The site is also deemed an important ecological reserve and the trust has sought to manage and protect the flora and fauna found on this rugged section of coastline.

BBC: Giant's Causeway's long history of attracting tourists

They need venture capitalists, managers, specialist lawyers and salesmen, who can understand what the geeks are up to and then manage, finance, protect and sell the result.

ECONOMIST: Technology industry

Governments are snapping up advanced monitoring and tracking systems to boost domestic law enforcement and counter the threat of terrorism even as businesses use the technology to manage and protect sensitive data.

FORBES: Surveillance Technology Firms Face Reputational Bust Amid Business Boom

It is because they have a responsibility to investors and shareholders to protect their digital assets. to manage risks, and limit liabilities.

FORBES: URGENT: Businesses Must Act to Stop Congress on Cyber Legislation

But the question moving forward is whether Facebook will have learned from this experience and start to manage its hype and greed to protect its brand.

FORBES: Hype Kills: Will Facebook's Troubled IPO Hurt The Brand?

So how should companies manage and protect their secrets and reputations in today's social media world?

FORBES: Magazine Article

"The formal recognition of this new species is of great importance to correctly manage and protect this species, and has significant bearing on the prioritisation of conservation efforts, " the authors wrote.

BBC: New species of dolphin discovered

So you have to make it clear that the partnership's purpose is to manage assets more efficiently and protect them from lawsuits.

FORBES: Cut your estate tax in half

Rovi Corp, formerly Macrovision Solutions Corporation, provides a set of solutions that enable businesses to protect, enable and distribute their digital goods to consumers and allows consumers the ability to discover and manage digital media across multiple channels.

FORBES: Seth Klarman Buys Rovi Corp, Novagold, Idenix Pharmaceuticals, Sells Hewlett-packard, Microsoft and Hess