In simplest terms, people have moved from being CONsumers to PROsumers with far more influence than ever before.
Ubuntu also appeals to aspirational prosumers who want a fresh experience with faster, richer performance on a lower bill-of-materials device.
ENGADGET: Canonical announces Ubuntu for smartphones, we go hands-on (video)
There will be no doubt that media professionals, prosumers and the wealthy who just want the best will swarm onto this.
However, on the other side of the equation we have the home users, the amateurs, and the prosumers who use Adobe products.
FORBES: Adobe's Creative Cloud Move Causes Outcry And Confusion
The revolutionary spirit seems to be flourishing among the prosumers of Barlovento.
Apple is targeting their hard-core base of media professionals and prosumers with messages of an improved photo and video playback and editing experience.
The prosumers were bused in by the government from nearby villages.
Both prosumers and corporate customers alike can take advantage of this program which offers very competitive trade-in values in real-time from their existing smartphone or Internet-connected device.
Prosumers are the online influencers that business leaders and marketers must not just identify but also acknowledge, respect and develop relationships with in order for their products and brands to thrive.
To aid prosumers and corporations in accessing the most innovative smartphone on the market, Samsung is also introducing SAFE2SWITCH, a trade-up program that offers competitive pricing for qualifying smartphones for both individuals and enterprise customers.
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