That was because the most important campaign element was to win over consumers by prostrating the brand for its past sins.

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In one canvas, hundreds of worshippers are depicted prostrating themselves around the mosque, while in the foreground, two women apply lipstick and makeup on a balcony.

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But paying respects to pop radio is not the same thing as prostrating before it, unlike, for instance, chart-topping Nelly Furtado, who has also worked with Elizondo.

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