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So, should a prospective student worry about a faculty's research prowess when applying to a school?
ECONOMIST: Business-school research
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When you bring young people and prospective student-athletes onto campus, you want them to feel like what they are coming to our university to do is important to our university.
FORBES: The Surprising Factors Driving College Football Recruits' College Decision
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So what should you do if you are a prospective student contemplating a large financial investment in a college education, but also long to make an immediate and unique impact on the world?
FORBES: Is College Worth It?
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He also has served as chair of the Academic Oversight Committee for Intercollegiate Athletics, which reviews the applications of prospective Rutgers student athletes and monitors their academic progress.
WSJ: Rutgers names Carl Kirschner interim AD again
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Ms. VAN YU (Prospective U.S. Student, China): Every time we get news talk about America is more open, but when we go to our visa interview, always reject, you know.
NPR: U.S. Image Suffers in a Changing China
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Wattendorf, a senior at Northern Virginia's super-selective Thomas Jefferson High School for Science and Technology, stood before prospective members of its Black Student Union in the fall and introduced himself as the club's president.
WSJ: The Man Who Knew Too Little
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They're also finding that a robust social media campaign, along with such creative features as student-run blogs, can lure prospective students while a stale online presence can turn them off.
CNN: How colleges use, misuse social media to reach students