Aiming to position Hillsdale as a mecca for conservative thought, Roche started bringing well-known speakers to campus for several week- long series every year. (Steve Forbes has been one of them.) Roche reprinted some of the speeches in Imprimis, a monthly newsletter mailed gratis to prospective donors, along with a return envelope.

FORBES: Unique selling proposition

Analyze the prospective market and choose segments with the highest potential return.

FORBES: What To Do When You Don't Know What To Do: A Case Study

On January 27th Mohamed ElBaradei, a former head of the UN's nuclear watchdog, was due to return to Egypt, offering himself as a prospective leader of the opposition and, by implication, as a candidate for the presidency.

ECONOMIST: Protest in Egypt