He's the guy who coined the term "net neutrality" back in 2002, for the proposition that networks should aspire to treat all content, sites and platforms equally.
The Skiff Reader, on the other hand, is being pitched as a consumer device with a compelling value proposition for publishers ( by publishers) and content owners that will ultimately deliver multimedia on a wide range of devices and display types hooked into the Skiff Store -- just not the flagship Skiff Reader with traditional e-paper display.
And although in some cases what they delivered was a newly crafted content offering, this model did nothing to re-architect the proposition of magazines on a connected device.
Amazon's S3 cloud service has proved a popular proposition, with many large web enterprises happily depending on it ( most of the time) to serve up its content.