But make sure your emotional hook is supported by proof points of past performance.
FORBES: Get Past Your Fear Of Selling By Using Your Emotions
Sal identified a need, checked the proof points and started Khan Academy in 2006.
He cites recent acquisitions of software-defined network and network virtualization pure-plays by existing cloud players as proof points.
Delivering on that will be key for the video-centric Cius, though there are no other proof points from other devices.
FORBES: Cisco Cius: Enterprise Brawn Offset by Sluggish Specs, High(ish) Price
"In a difficult global IT spending environment we saw solid proof points that demonstrate progress in our strategy, " said Brian Gladden, Dell CFO.
ENGADGET: Dell reports Q3 earnings: $13.7 billion in revenue, net income drops 47% year-over-year
Of course, that would mean you actually knew what consumers really want, and could market to that, instead of pointing to proof points.
In the meantime, what is IBM doing to itself by way of proof points, and what does that tell about this world of data sharing?
These proof points must be, without fail, catalytic experiences, strong enough and believable enough to break the long-anchored associations that consumers have regarding the brand.
It must create proof points beyond merely the cosmetic that tangibly demonstrate that something is not merely different, but different in a way that really matters to people.
The business case for diversity is strong, and numerous studies on the cost and effectiveness of diversity or why gender diversity is a corporate performance driver list plenty of proof points.
What Value and Proof Points Do We Deliver?
FORBES: Customer-Centric Messaging Just in Time for Sales Kick Off
Communication, in the western definition, ties vision, strategy and proof-points of execution together.
As proof, Ma points to India, where the adoption of Bt Cotton has been a huge failure.
The claims made against the tobacco companies in the RICO trial if you covered it were unfounded and a complete sham of justice, as we can see there is no proof of disease where end points meet, rather its only statistical sampling that they derive there conclusions from.
FORBES: Why Do People Have To Lie To Us In Medical Research About The Effects Of Smoking?
As proof of its impact on competition, Oemichen points to the 62, 000-member Group Health Co-op of South Central Wisconsin.
At this point, people sometimes point to the strong-selling Galaxy S3 as proof that Android sells well at high price points.
Primary end-points are needed for definitive (Phase 3) proof of efficacy, but they are the most pernicious concept in early stage development.
FORBES: Are We The Problem? The Role Of Poor Decision-Making In Stifling Drug Development
There are, he points out, some signs of progress, as well as proof that including older viewers in a product advertisement doesn't have to alienate younger viewers.
The Liberal Democrats' Business Minister, Eluned Parrott, accepts "there are some caveats to the statistics" but the long list of figures, going back over many years and a pattern that points inexorably downwards, dropping heavily in year to 2009, is proof, she says "that Labour have monumentally failed the people of Wales".
As proof that its nonalcohol sanitizer doesn't dry or irritate the skin, SafeHands points to a company-funded study performed at California State University, Fresno.
DMG's Mr Gurley points out, customers like to know that the manufacturer or retailer has proof of the purchase, if only to make after-sales service easier.
Sagan points to the fact that Akamai has continued to grow faster than the Internet as a whole as proof that there will be bits aplenty to keep all these networks busy.
应用推荐