However, after a good friend, pastry chef Albane Sharrard, asked her to photograph her latest pastry collection for some promotional materials, Evi got an idea.
The idea of making a promotional video that goes viral is the pipe dream of many small business owners who want to share their message with the masses.
There are however examples of success like Spanx and if you have an excellent idea the time it takes to succeed has been shortened significant with such a low cost promotional channel.
We have already seen that Apple has rejected the idea that publishers can sell apps as separate entities away from the App Store as part of a promotional deal with subscribers.