When it comes to online brand advertising, even that line is blurred with promotional advertising.
Mercedes-Benz unit, using his image in promotional advertising without his blessing.
As there is often an overriding concern with making CSR activities pay off for a firm, their social media messages can seem to many and mostly younger social media users more like self-promotional advertising.
The satellite TV provider has apparently scrunched up its nose at a recent promotional advertising campaign in which Comcast claims that two-thirds of satellite customers felt "Comcast delivered a better HD image" when compared to DirecTV and Dish Network alternatives.
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They figured a mediocre car would sell if they were creative enough with advertising and promotional efforts.
Allied's commitment to its premium products is clear in that it concentrated nearly 60% of its advertising and promotional budget on pushing these money-spinners.
When a player is looking for some help on a project, assistance can be provided by friends on the social game or by various advertising and promotional partners.
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Because this commercial purpose supposedly hoodwinks doctors and makes them incapable of weighing the evidence for and against various treatments, the FDA imposes strict requirements on what representatives are permitted to tell physicians, and advertising and promotional materials must be approved by regulators.
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How hard can it be to make good advertising, optimize promotional spending to drive traffic and cut all of the waste?
The company also provides other marketing and promotional services, such as online advertising and co-branded credit card agreements.
At costs far lower than traditional mass advertising, Colgate can build promotional web programs that appeal directly to targeted consumers.
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Direct-to-consumer advertising was 14% of the promotional pie--significant, but not overwhelming.
And late last year, the Advertising Standards Authority also criticised the company's promotional style for the product, Glaceau Vitamin Water, saying it presented "misleading" claims about nutritional benefits.
But analysts think Diageo has since played a convincing game of catch-up, increasing its advertising spend on brands like Johnnie Walker Black Label and sharing promotional duties with Louis Vuitton Moet Hennessy.
Given the high ratings for select sports, the hope is that these cross-promotional and cross-marketing efforts will boost the audience for other network programming, and thus, justify higher advertising rates during those other shows.
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