However, it remains true the editors of major electronic and print media owe their jobs -- and promotionprospects -- to central and local-level propaganda departments.
Others say that the separate promotion of Scottishness, Welshness and Englishness, already achieved through sports such as rugby and soccer, offers better prospects than trying to reinvent Britishness.
That means offering payment and promotion on merit, more temporary and part-time work, and better child care, maternity leave and job prospects for their female staff.