While many marketers love the idea of using QR codes for brand promotion, the QR codes that perform far better are the ones that offer consumers a benefit for scanning.

FORBES: Why QR Codes Don't Work

They go to a homepage of Brand X to be sold something, to learn more about Brand X and the promotion thereof.

FORBES: Dogpile On Social Media

The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.

FORBES: Good Times Will Keep Rolling for Luxury Cars

At its recent introduction of the Rezound, the company crowed that it had been named the best-selling smartphone brand in the US in Q3 and that it was the leader in 4G smartphones. (The NPD Group, my employer, supports the second claim but not the first.) HTC also noted that it had cracked the Interbrand 100 list of best global brands after only five years of brand promotion.

ENGADGET: Switched On: HTC goes back to the feature Mobile