"You can't take the lifestyle of a certain demographic and universally apply it to everyone, " says Peter Riggs, vice president of brand promotion for Pita Pit USA Inc.

WSJ: Chain restaurants hope longer hours mean more sales

At its recent introduction of the Rezound, the company crowed that it had been named the best-selling smartphone brand in the US in Q3 and that it was the leader in 4G smartphones. (The NPD Group, my employer, supports the second claim but not the first.) HTC also noted that it had cracked the Interbrand 100 list of best global brands after only five years of brand promotion.

ENGADGET: Switched On: HTC goes back to the feature Mobile

While many marketers love the idea of using QR codes for brand promotion, the QR codes that perform far better are the ones that offer consumers a benefit for scanning.

FORBES: Why QR Codes Don't Work

They go to a homepage of Brand X to be sold something, to learn more about Brand X and the promotion thereof.

FORBES: Dogpile On Social Media

So instead of overt and at times, obnoxious, Brand promotion (self-promotion) through constant one-way broadcasting, Twitter provides ways to share what consultants know and do, to the benefit of others on Twitter, including potential clients and partners, mentors, other subject matter experts (SMEs), and many other roles in a professional network.

FORBES: Guest post by Julie Hunt

The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.

FORBES: Good Times Will Keep Rolling for Luxury Cars

After a brief flirtation with Adidas, it was announced Thursday that he has joined the Jordan Brand team in a multi-year endorsement deal an internal promotion of sorts up the Nike ladder.

FORBES: Russell Westbrook Joining Jordan Brand is a Smart Move