-
Johnson will trim promotions to 12 a year from 590, and cut the promotion budget.
FORBES: Simplicity Is The Key To J. C. Penney's Reinvention
-
Most studios spend up to three-quarters of a picture's entire promotion budget in that brief window.
ECONOMIST: The won and lost weekend
-
Despite a dollar-conscious promotion budget, Money held onto the No. 1 spot at the box office for a month after its May 7 opening.
CNN: THE MONEY POURS IN
-
AirAsia in March received approval from India's Foreign Investment Promotion Board to start a budget carrier in India in a joint venture with Tata Sons Ltd. and a privately held Indian company, Telestra Tradeplace Pvt.
WSJ: AirAsia Announces India Hiring Plan
-
But that shouldn't stop the promotion of eating healthy food on a budget.
BBC: Families encouraged to eat healthily on the cheap
-
"In a world where 50 percent of the budget of a film actually goes on promotion, as opposed to what you see on screen, the idea that we have a worlds where the consumer can exercise authority and sovereignty is absurd, " said Professor Toby Miller, director of Film and Visual Culture programme at the University of California.
BBC: NEWS | Entertainment | Who runs Hollywood?
-
It had the smallest budget in the Spanish second division last year and even after promotion, was threatened with demotion due to its size.
CNN: 'Miracle' club Eibar a blueprint for soccer's future?
-
Since then, it has punched way above its weight, winning promotion to the Championship in 2008 and, miraculously, staying there on a shoestring budget.
WSJ: Soccer: Doncaster Rovers, a Clearance Sale Disguised As a Soccer Team - Marcotti