The company vigorously promoted itself to investors, especially in Germany, as a cutting-edge biotech engaged in extensive research.

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Since its 2008 launch, Skyfire has promoted itself as the only mobile browser that supports Flash, enabling video playback on phones.

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But, unlike other (much smaller) parties in Austria, Mr Haider's group has never promoted itself as neo-Nazi, nor has its leader expressed anti-Semitic views.

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Southwest aggressively promoted this campaign to differentiate itself from competitors, thereby gaining market share.

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