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They are, reportedly, very happy with the results of things like promoted tweets, promoted accounts and promoted trends.
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The company recently launched a new feature called Promoted Accounts, where companies can pay Twitter to be featured more prominently on the site to attract more followers.
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In Q4 Twitter will release an API for large advertisers to automate and publish ads in bulk directly onto the service, starting with Promote Tweets and Promoted Accounts, Reuters reported.
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Promoted tweets, promoted trends, promoted accounts.
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The average Twitter user will see this come into play in the promoted tweets and accounts recommended to them.
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The program lets marketers express their interest in Promoted Tweets, Trends or Accounts.
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He says there 1-5% of engagement depending on the promoted tweets, trends, accounts.
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Twitter is currently working on a plan to regularly incorporate promoted tweets prominently in users' accounts, the company has said.
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