There has been a trend in recent years to promote the professional boss - someone with management skills first and foremost, but not necessarily a background in the sector concerned.

BBC: Should bankers run banks?

Moreover, to promote gender equality, human rights, and intercultural learning, the cultural background of the learners should be integrated into the programme.

UNESCO: Bilingual Literacy and Reproductive Health

We have soft power, the policies of attraction that Professor Nye has so elegantly crystallized: long-term, positive, appealing aspects of American culture and society that aren't necessarily calibrated to promote a particular policy or initiative, but are always working for us in the background.

CENTERFORSECURITYPOLICY: Center For Security Policy