In part, the strategy was to use social media to promote the image of PepsiCo as the good company, and, it was hoped, to colonize some part of the digital generation as the next Pepsi Generation.

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For sure, reducing the number of images that portray women as very thin is beneficial, says Claire Mysko, director of Proud2BeMe, a website created with the National Eating Disorders Association (Neda) to promote healthy body image.

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"We badly need them to work together to promote Cameroon's image abroad, " remarked a senior sports official.

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The job gave Lopez a platform to promote her music and turn her image around.

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You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image.

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Meanwhile his sponsors -- some of the world's biggest brands remember -- had willingly used him to promote their products, build the image and sell the dream.

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Cumbria County Council, along with the authorities in Allerdale and Copeland, is demanding clarification on what the community benefits to Cumbria might be, along with guarantees of money to promote the county and protect its image.

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The Global Good Challenge project is the brainchild of the Global Entrepreneurs Council, a group of successful under-40 entrepreneurs assembled to refresh the UN Foundation's image and find new ways to promote its programs by tapping into the social media set.

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Instead, Samsung's ads, which are meant to promote the products and elevate the company's image, will stick with the company's "Samsung Digitall:Everyone's invited" slogan.

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The long term objective of this project is to develop and apply innovative information and communication technologies for image and signal processing in order to better safeguard, diffuse and promote oral and intangible forms of cultural expressions proclaimed by UNESCO as masterpieces of the heritage of humanity.

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Council leader Hazel Simmons said the council had a "duty" to promote the town and signed up to host the programme to improve Luton's image and increase participation in sport.

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