Today, I came across a company with a very promising approach to customer acquisition and customer satisfaction analysis: Saygent, an early-stage startup that has already attracted some major clients like Comcast.

FORBES: Connect

He now takes responsibility for every item Patagonia has ever made promising either to replace it if the customer is dissatisfied, repair it (for a reasonable fee), help resell it (Patagonia facilitates exchanges of used clothes on its website), or recycle it when at last it's no longer wearable.

WSJ: Patagonia's Founder is America's Most Unlikely Business Guru

But as promising as EDS' transformation idea sounds, it has yet to sell it to a single customer on the whole new package.

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