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An incumbent must defend the realities and compromises of government, while a challenger is freer to promise the earth, details to follow.
ECONOMIST: Mitt Romney turns his fortunes around
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Just as Mars -- a desert planet -- gives us insights into global climate change on Earth, the promise awaits for bringing back to life portions of the Red Planet through the application of Earth Science to its similar chemistry, possibly reawakening its life-bearing potential.
CNN: Commentary: Let's aim for Mars
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Here on Earth, the promise of the PGM is that it will allow scientists to verify their results more quickly and sequence microbes more easily.
FORBES: The DNA Sequencer That Could Go To Mars