The trick to staying a good, strong brand is the ability to evolve this promise over time, never losing sight of what makes your brand different, and never losing sight of the need to keep it relevant in a changing marketplace.
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She would promise one thing and then when the time came to keep the promise, she would change it or move it further away in time.
Some are prosaic but nonetheless promise to be time-consuming, like corporate-tax reform and a big highway-spending package.
Gebrselassie was fulfilling a long-time promise made to race chairman Brendan Foster by taking part in the race.
Each of these six goals is vital to realizing the promise of our time and to guarding against its perils.
Aetna and others kept to this promise for a time, clamping down on medical procedures and tests doled out by free-wheeling doctors and hospitals.
As she lay dying, I made the promise one last time.
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So I want you to promise that the next time you see those teachers, that you give them a big thank you, not just for yourselves but also from me.
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For years, inflation helped government balance its books, while promising huge sums for this or that, knowing the money would have shrunk, in real terms, by the time the promise was honoured.
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The company called Saturday's verdict "wrong" and is contemplating an appeal, but at the same time did promise to stop auditing publicly traded companies - pre-empting an official ban that now is a near certainty.
His ambitions for Buy.com come at a time when the promise of online retailing has dimmed considerably.
But Mr Kerry said he believed there was still "time for the promise" of the 2011 revolution to be met.
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And will do a better job of planning next time, I promise.
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If Britain commits itself to unilateral action, the early price would still be low, but the government could promise to increase it over time.
For a transaction to constitute a bona fide loan, there must be an unconditional promise to repay at the time the funds are advanced.
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Experiential currency increases every time the brand promise is actualized.
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Mr Lambourne said the airport's promise of reduced night-time flights and a fining system for aircraft which breached noise limits, offered as a response to the consultation, was "spin".
"I promise this is the last time that I'm going to be talking about our first season, " Ostroff told a roomful of reporters at the Television Critics Association press tour.
Pinkston said there is little chance of fighting breaking out while war games are being conducted, but he added that he expects North Korea to follow through with a somewhat mysterious promise to respond at a time and place of its own choosing.
As President, he upheld the American value of liberty during a time of renewal and promise.
"After six years of George Bush, it is time to renew the promise of America, " she said.
Unfortunately, the 9-9-9 Plan has them both running at the same time, with a promise of a future constitutional change.
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Small wonder that Mrs May did her level linguistic best this week to demote a time-dated political promise to an open-ended aim.
But I'm confident if we come together and work together, we will finally achieve what generations of Americans have fought for and fulfill the promise of health care in our time.
In fact, with the firm prospering, Dalio has been living up to a promise to spend a bit more time away from it, and he has ceded some day-to-day management responsibility to Jensen and McCormick.
We're not going to agree on every single issue, we're not going to support the same policies every time, but I promise I will never stop listening to your concerns and your ideas, and I will never stop rooting for your success -- because we are in this together.
And since I know that the other side in Congress have promised they'll never raise taxes as long as they live, this is a good time to keep that promise when it comes to businesses that are putting Americans to work and helping break our dependence on foreign oil. (Applause.) So we should extend these tax credits.
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