September 13, 2012 Fujifilm has mainly provided negative films for shooting and positive films for projection in its motion picture film business operations.

ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film

The laser-based illumination system uses specialized lamps embedded in the projection unit, delivering superior picture quality.

ENGADGET: LG 'Hecto' laser TV projector to debut at CES 2013, promises a 100-inch screen from 22-inches away

However, in order to adapt to the recent rapid transition of digitalization in the shooting, producing, projecting and archiving processes of motion pictures Fujifilm has decided to shift its business operations to provide products and services designed for digital workflow of motion picture production and projection.

ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film

The projection of colour that followed the flame around the stadium really made this picture.

BBC: SPORT | Olympics | Picture power: Lighting the flame

There is also an increase in the number of movie theaters that converted to digital projection, following the increase of 3D motion pictures, implying the dramatically advancing digitalization in the motion picture industry.

ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film