The number of influencers online is not a huge number and their support of a new project can be vital to a start-up launching a new app or to an existing company with a new product to promote.
As co-founder of a start-up called Fashion Project, she has a vision for bridging fashion with charity, which made me reconsider the possibilities of both industries.
With so many unknowns, the programme teaches participants to treat their start-up as if it were a typical research project, amenable to the same iterative process of hypothesis testing and experimentation.