Sporting aluminum headbands, swivel mechanisms and end caps, they project an image that's as strong and solid as their sound.

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An image from Mr. Ritts's last project is in the show, a 2002 photo of actor Ben Affleck posing in a dry lake bed in California's Mojave Desert.

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But the most poignant fact to emerge from this survey of 13 countries is that two years of New Labour's attempts to project a more modern, dynamic, creative image of Britain have not yet made much impact.

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"SAP is trying to project the image of being an innovative company, " says SAP's Mr. Giampaglia.

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President Kuchma's opponents allege that he has used his position to project a favourable image of himself and undermine his opponents on state television, particularly the first programme.

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Earlier this month, Beijing called on its nation's tourists to improve their behavior, with Vice Premier Wang Yang stating it was important to project a good image of Chinese tourists.

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