Released last week, Man 2.0: Engineering the Alpha is the passion projectof John Romaniello and Adam Bornstein and the first of two books in a seven-figure publishing deal.
Ferguson says it doesn't take a Project Grey Goose to figure out that the proliferation of autorun viruses probably wasn't the result of a targeted attack.
As the partnership was being put together, PricewaterhouseCoopers, a consultancy, predicted that the private sector could extract savings of up to 30%, a figure that informed the entire project.
Mr Maude called for a fresh start and for the Prime Minister to heed the advice of his "design guru" Lord Rogers to appoint a senior national figure with no possible taint of party politics to manage the project.
Goldcorp offered a similar explanation, but added that the figure does not include new project capital since the new metric is meant to reflect the full cost of gold production from current operations.