Descriptions of these grass roots endeavors are posted on the Pepsi Refresh Project website, where the public votes on their favorites in a series of prize and project categories.

FORBES: CSR or Marketing at PepsiCo?

In addition to on-time performance, the joint project looks at three other categories: rate of consumer complaints, mishandled bags and denied boarding performance.

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Clearly, the project at Jinze doesn't fit any neat categories.

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