Peter explained that from its ingredients to its marketing programs, the company strives to live up to its name in the way they conduct the business.

FORBES: What Does Creativity Look Like in Branding These Days? Three Marketing Pros Weigh In.

This kind of fun and engaging social media application will become the name of the game in the coming few seasons as opposed to programs that simply share information and prompt people to like simply for the ability to see upcoming tidbits and news.

FORBES: Social Media 'Sneezing' - The Germ You Really Do Want To Spread

Like McCain, he failed to name which of his programs he would cut in the face of the current economic crisis.

CNN: Commentary: Gambler McCain survives a wild week

Strong brands have made it challenging for others, like Bank of America, to make a name in private banking without the boost that special programs can offer.

FORBES: Magazine Article

Savile, who hosted popular children's TV programs including "Jim'll Fix It" and "Top of the Pops, " was a household name in Britain for decades.

CNN: STORY HIGHLIGHTS