There has been a surge of cyber attacks on companies this year using SQL Injection, a relatively straightforward method that involves inputting programming code, which a server or site cannot handle.
Since NFL programming is an effective, but expensive method to reach an audience, it is important for advertisers to have all the analyzed data in front of them when making purchasing decisions.
Therefore, any patent that claims a method of solving a problem by programming a general-purpose computer is, like the patent the high court struck down 40 years ago, effectively a patent on a mathematical algorithm.