The biggest portion--nearly 45%--goes toward simply programming and designing the game itself.

FORBES: Magazine Article

One person familiar with the matter said Apple has put significant resources into designing and programming the device so that it is intuitive to share.

WSJ: With Tablet, Apple Sees New Money in Old Media

When not helping seniors to rest easy or designing Lego robots, Summer and Catherine both enjoy computer programming and rock climbing.

WHITEHOUSE: The White House