Geekiness can be defined as a willingness and a zeal for engaging with things abstractly and programmatically.

FORBES: Learn To Code #2: The Many Reasons Why We Must Program (And The Few Why Not)

Such a combination is easily guessed, and can even be programmatically accounted for in a password cracking application.

FORBES: Discussing Gawker's Breach With Founder Nick Denton

Rather than sell those eyeballs programmatically for pennies, Bankoff has built a sales team of 26 that direct-sells premium sponsorships to the likes of BMW, Microsoft and Samsung.

FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web