Disruption in the ad markets, from programmatic buying to native advertising, requires equally disruptive content models.

FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels

Programmatic buying and selling of advertising inventory on computer exchanges provides an extra bit of devilish fun.

FORBES: Inside Forbes: The Path Forward for the News Business Requires Free-Thinking New Leaders

One bold, yet somewhat common prediction is that programmatic buying will eventually be used to purchase traditional media- like TV and Print.

FORBES: Kellogg Proves ROI Of Digital Programmatic Buying

The efficiency of programmatic buying of ad inventory continues to gain momentum.

FORBES: Inside Forbes: How Do You Build a Dynamic Business Model for News? Here's One Way.

Programmatic buying has brought down prices in the ad market for online display ad, but there is a glut of available space there.

WSJ: Auction System Helps Place Digital Outdoor Ads

At FORBES, direct sales for our premium content (as opposed to programmatic buying) consistently yields much higher CPMs for desktop and frequently for mobile.

FORBES: Inside Forbes: What Mobile Means for Journalism and My Restless Nights

Our chief technology officer spends far more time cracking the world of programmatic buying, with the necessary resources and ad inventory to make a difference.

FORBES: Inside Forbes: The Path Forward for the News Business Requires Free-Thinking New Leaders

Goel: These formats will definitely speed up programmatic buying.

FORBES: The New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point

Last November my Forbes colleague Brandon Gutman had a conversation with Bob Arnold, Associate Director of Digital Strategy at Kellogg, on their experience with programmatic advertising and media buying.

FORBES: What Is Programmatic Advertising And Is It The Future?