The efficiency of programmatic buying of ad inventory continues to gain momentum.

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Disruption in the ad markets, from programmatic buying to native advertising, requires equally disruptive content models.

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Programmatic buying has brought down prices in the ad market for online display ad, but there is a glut of available space there.

WSJ: Auction System Helps Place Digital Outdoor Ads

Our chief technology officer spends far more time cracking the world of programmatic buying, with the necessary resources and ad inventory to make a difference.

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