In the late 1960s Allen-Bradley bought a small outfit that made programmable logic controllers--custom minicomputers.

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Lim approached Altera, an upstart in the then-emerging field of programmable logic chips.

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In one application, Siemens' Industry Automation division--a customer of ours for two years--is placing our chips into human-machine interfaces and programmable logic controls for industrial automation machines.

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U.S. and Asian demand, he says, was broad-based, with particularly solid growth for analog chips, embedded controllers and programmable logic devices.

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Programmable logic has come a long way from the days when it was a quick fix to a money-no-object problem.

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