The program's contact manager interacts with several popular packages, including Symantec's Act, Microsoft Outlook, and Goldmine.

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The pilot program is limited to delivering a maximum of 200 packages per day to customers of 1-800-Flowers.com's sister brands, which sell popcorn, cookies, chocolate and gift baskets.

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Another Ford program analyzes customers' internet inquiries to determine the most popular and profitable array of option packages.

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