The program offers a different format for news, a bold attempt to further leverage the social media aspect.

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Risk assessments can serve as a vehicle for early buy-in, a method to secure budget and resources, a gauge for progress, a way to avoid fire-drills and set priorities for your program, a natural reporting-out format, and proof for regulators of the adequacy of your program.

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Following the luncheon program, the symposium turned to a discussion format to consider in greater detail the rationale for and likely impact of the GCCT.

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In any case, given how slowly marketers and agencies have gotten with the digital program, it seems unlikely whatever new ad format does appear will take off this year.

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Jets defensive coordinator Mike Pettine got onto Billick's staff in 2002 by getting someone to convert some 5, 000 play diagrams Billick had stored in an Apple format into a more easily transferrable program.

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The past year and a half has been a period of big changes for the Engadget Show, eschewing our longstanding studio format for a new kind of program that's given us the freedom to travel the world, in search of bigger, deeper stories.

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Once Weinberger perfects his any-language chip, other developers could piggyback on it to program the devices for an even better consumer feature--the ability not only to adapt to any wireless format, but also to pick the network that is less jammed with other callers, avoiding dropped calls.

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