First, why can't SSE subsidise its customers from profits made in other parts of the business?

BBC: SSE's energetic counter-attack

Indeed, the advocates for parochial special interests who generally hold ranking positions on relevant congressional committees can safely be expected to tell the President what he wants to hear: It is okay to expose U.S. taxpayers to multi-billion dollar losses in order to subsidize a handful of politically influential agribusiness, banking, energy and other interests anxious to obtain risk-free profits from business done with a bankrupt Moscow center.

CENTERFORSECURITYPOLICY: Center For Security Policy

In this regard, they are similar to other business that raise capital from investors and seek to generate profits from building and selling a better widget than their competitors.

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