"Each and every one of our businesses transition to have additional revenue and profit opportunities based on this transition, " Ballmer told analysts earlier this month.

FORBES: Magazine Article

"Each and every one of our businesses transition to have additional revenue and profit opportunities based on this transition, " Ballmer said, speaking at a regularly scheduled strategic update for analysts following the company.

FORBES: Magazine Article

For those who just love doing the start-up tango, the answer may be to avoid the whole transition itself by taking profit off the table early and moving on to the next insanely great idea they may have.

FORBES: Success Launching a Tech Company Can Bring Happiness, But Not Always