Let your family run it for now, and when your playing days are done, you can run your foundation as a social entrepreneur that can link you to other for-profit ventures.
Geng's company, operator of 250 kilometers of toll roads that link mainland dynamo Shanghai, Hangzhou and the booming port of Ningbo, recently reported a 30% profit increase last year.
For marketing to be relevant in the board room there needs to be a direct link made between what is happening in the marketplace, marketing investments, and the resulting revenue and profit generated.