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Much like Google with the Nexus 4, the Amazon Kindle Phone is going to be priced incredibly competitively, with very little profit margin (if there is one at all).
FORBES: The Coming Amazon Kindle Phone Is Not Going To Be A Surprise
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They get hurt the most, because the majority of people buy within the last 25% of any trend, hence, there is little open profit to fall back on once the trend changes.
FORBES: Michael Gibbons: Viva Las Value
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The thing about Google, Starbucks and Amazon is that they declare surprisingly little profit in the UK on the back of their massive market shares.
BBC: Is government too scared of Google, Amazon and Starbucks?
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It is little wonder that Japanese companies hoard so much of their profit.
ECONOMIST: The future of Japan
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Moreover, this vaccine is only relevant in some of the world's poorest countries, leaving little opportunity for profit.
WSJ: Defeat Malaria? Yes We Can.
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All the other capitalists, after a little time to actually recognise it, see this higher profit level being made in whatever it is.
FORBES: Does Venture Capital Actually Make Any Money?
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And then over time, what happens is when Medicare observes the hospital profit margins to rise, Medicare says, OK, then we can pay a little less because the private insurers are paying so much more.
NPR: 6 min 38 sec