Facebook provides a high-profile tool for company exposure and branding, and the wide reach of such a social platform can facilitate business networking.

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As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.

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Certainly some high-profile services were cut, but this is usually more of a public-relations tool than anything.

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In fact, it was eerily familiar: In 2000, Esquire gulled many with a profile of a company called Freewheelz, which supposedly offered free cars to drivers willing to tool around in a vehicle that served as a mobile billboard.

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Twitter has been in the ascendancy through its celebrity dabblers and since high profile involvement in news stories such as the Mumbai terror attacks, where aspects of its use as a journalism tool were later called in to question.

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