For Epix, which has struggled to gain carriage deals from traditional cable operators like Comcast and Time Warner Cable since its launch late last year, it provides both a cash infusion and another (markedly higher profile) distribution platform for an extensive library of flicks from its partners, Paramount, Lionsgate, and Metro-Goldwyn-Mayer.

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Facebook researchers mapped out the profile picture changes showing a fairly broad distribution throughout the country, but certain areas showed greater concentration of support than others.

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The Israeli company has dramatically improved distribution over the past year with a series of high profile retail partnerships.

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